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7 Ways to Build a Community That Will Help Your Business Succeed

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A community is a powerful thing. Once you have a community, you have the ability to launch products, businesses and other ventures. Building a community is an investment, but it’s worth it.

Over the past few years, I’ve built up an audience of a few hundred thousand readers and several thousand subscribers with my website, IMPOSSIBLE. Here are a few things I’ve learned along the way:

1. Start a blog

Find a hosting service, start a basic WordPress account, buy a simple framework or template and get started. Write, learn to communicate effectively and help others. Answer questions. Be helpful. Solve problems.

2. Don’t worry about being original

Originality is overrated. Most ideas have been thought of before. But if you can take something that’s been done before and improve it while putting your own spin on it, you can evolve the idea into something compelling.

You don’t have to do something completely new. You just have to do it better. Evan Williams, the founder of Blogger and Twitter, credits this with being the secret to success.

3. Connect with others

You’re the average of the five people you spend the most time around. Spend time around people you want to be like and who challenge you. Always try to be the dumbest person in the room — not by being stupid, but by surrounding yourself with smart people. You’ll find you’ll have more job security with your own network than you’d ever have at a job.

4. Be strategic

If you try 100 different things starting out, 90 of them will do nothing to move you forward. Ten of them will move the needle, but only one or two of those will catapult you forward. Focus on those.

Hone in on what matters and forget the rest. Know which efforts propel you forward and which efforts kill time.

5. Do something interesting

Don’t fall into the trap of writing about writing. Do something worth talking about. People pay attention to Chris Guillebeau partly because he gives great entrepreneurship advice, but also because he’s traveled to every country in the world, and he’s telling a great story with his life.

Writing becomes easier when you’re doing something worth talking about. (Click here to Tweet this thought.) Be interesting, and people will flock to you.

6. Make your own rules

Stop listening to blogs, reading books and taking advice. They’re good, but at some point you have to close the book and get to work. That thing you want to do? Go do it. More advice, ideas and inspiration won’t cut it. You have to take action.

7. Do something impossible

Once you start to grow, challenge yourself to do something you’re not sure you can accomplish. Something that scares the daylights out of you. Then go out and make it happen. Push yourself, grow and see what happens.

People are attracted to action. It might help your community that much more.

Joel Runyon runs IMPOSSIBLE, a platform for pushing your limits, telling a great story and doing something impossible. Get the step-by-step tutorial to starting a blog here.

Brazen powers real-time, online events for leading organizations around the world. Our lifestyle and career blog, Brazen Life, offers fun and edgy ideas for ambitious professionals navigating the changing world of work.

  • http://greathomesofcharleston.com/ James Schiller

    I totally agree that building a community might take some time but it’s an investment worthy of your efforts.

    As a realtor servicing Charleston SC real estate I normally write about updates, news, and trends happening in Charleston area as well as the real estate industry as a whole.

    I share not only showing properties but also events/activities in the said areas as well as answering my visitors queries about real estate related topics. I also encourage my visitors to share their own experiences about a particular subject discussed in my blog post. This fuels fruitful conversation and foster engagement.

    People go online not only to communicate but also to learn or find answers to their questions. By providing useful information, you’re creating a positive impression to your audience and becomes a trusted authority in the business. This prompt your web visitors the products or services you are offering.

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