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How to Make Money Off Your Social Media Smarts

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When I first started writing my e-guide about how to start a part-time social media business, I looked around for people who were doing just that successfully. I wanted examples to share with readers.

Surprisingly, I found few. Lots of people work full time in social media, but not as many consult in the space on a part-time basis. Which makes sense, I suppose, because it’s not easy to work a side gig in addition to your day job.

But if you’re social-media savvy, hear me out: This is a fabulous opportunity to make money. As more businesses and organizations see the value of using social media, there’s a growing demand for freelancers to help them.

How do you launch this type of business? Here are a few steps to help you get started:

Build your credibility. Do an awesome job of building your own brand online, because that’s an indication of how well you’ll do it for someone else. Who’s going to hire you if you don’t act professionally, have your own solid followings and offer value through your own channels?

Know what you want to offer. Do you want to teach people how to use social media or do you want to grow online communities for your clients? There’s also the in-between option of creating a strategy and then teaching the client to implement it themselves. Of course, your business can include a combination of these services. But before anyone will hire you, you have to have a good idea of what you want to offer.

Consider choosing a niche. Is there a specific type of business or organization you’d like to work for? Travel companies? Non-profits? Politicans? The more specific you can get, the more likely someone’s eyes will light up when you tell them about your services. You can always take clients outside of that niche, but targeting a specific group is an effective way to grow your client list.

Start fishing for clients. Even if you’re starting small, the best way to get your business rolling is to tell everyone you’re available for hire. Be specific about what you offer, whether it’s one-on-one coaching or strategy for businesses or corporate seminars.

If you’re looking to make money off your social media smarts, you probably have strong followings on Twitter, Facebook and Linkedin – use them! Ask your networks to help spread the word about your business. But don’t forget that the people who need your services most probably don’t know how to use social media. The best way to meet them may be through in-person networking.

Figure out how to juggle your new gig with your day job. This could determine whether you succeed. Can you set priorities? Manage your time well? I like to do my side-gig work in the morning before I go to my day job, but the key is figuring out what works for you.

Alexis Grant is a journalist and social media coach. She blogs at The Traveling Writer and recently launched her e-guide “How to Build a Part-Time Social Media Business.”

Brazen powers real-time, online events for leading organizations around the world. Our lifestyle and career blog, Brazen Life, offers fun and edgy ideas for ambitious professionals navigating the changing world of work.

  • http://kristencreager.com Kristen

    Sidebar: Buy Alexis’ e-guide… I’m reading it and it is great so far!

  • http://www.mellifshitz.yolasite.com/ Mel Lifshitz

    There are actually lots of people who are now gaining high paying jobs because of social media. From professional bloggers to social media specialist.

  • Dibriel

    Trust me, Alexis, quite a few of us old folks are well acquainted with and use social networking every day.

  • http://shahurl.blogspot.com/ shah URL

    Thanks. Apreciate it. Nice sharing Execellent advice. I hope can make money just with my im blogger too / Blogr :(

  • http://www.playagameonline.net Nate

    Innovative, low competing keywords and product must be in demand.

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  • http://www.dasar-seo.com SEO

    I believe choosing a niche is a must to focus on the topics.

  • http://www.climaxmedia.com/ Climax Media

    Consultation is a great way to build credibility for sure. Plus, word of mouth, direct business referrals is still the best type of lead generation money (or time) can buy.

  • http://twitter.com/athenanetwork Zsa Zsa

    Awesome tips! I’ve done a lot of social media work the past 2 years and I think the best thing about it is you get to help others grow their online communities and be the face/voice of their brand. Whether full time or part time, social media work is fun and it can be very rewarding too!

  • http://deepfittedsheets.org Darrenreacher

    Very interesting, it’s also one of the few areas of freelance work where future demand is gauranteed not to drop. More and more companies are realizing how important social media is and when most discover its importance, they also recognise their own cluelessness when it comes to it.

  • http://www.carpetcleaninginformation.org sears carpet cleaning

    You do have to be careful that social media does not take up to much of your time, as it can be a big drain on your resource.

  • http://thesymptomsofmono.org/ signs of mono

    I really loved reading your blog. It was very well authored and easy to understand. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he enjoyed it as well!

  • http://cashinghub.com/ Cashinghub

    People won’t believe until they get profit out of social media. Major source of traffic most websites get is from social media. It is because of the common interest. you can not force anyone to follow you, if you have something which can fulfill someone’s needs then they will automatically follow you.

    Now build your follower in major social media sites like facebook, Twitter, Linkedin, Google+, stumble upon and Digg. If you have many followers on these sites, you can make that much money which you never have expected.

  • http://www.madhornets.com/ Mad Hornets

    sounds like a lot of work ahead of me after reading this article. thanks for the info!