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Corporate Blogs That Get It: Nortel’s Buzzboard
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- March 5, 2009
- By Team Brazen
- No Comments
The most recent addition to our Corporate Blogging Community is Nortel. Nortel’s technologies are designed to help eliminate today’s barriers to efficiency, speed and performance by simplifying networks and connecting people to the information they need, when they need it.
This is very obvious from their blog, and from the communication I have had with them lately. I originally got in touch with their Social Media expert, Bo Gowan. Bo is their main blogger, and very social media savvy. I sent Bo a list of questions about the blog and got some great responses. If you want an example of a Corporate Blog that is willing to try new things, and is aware of the importance of conversation then you need to check out Nortel’s Buzzboard.
Here are the questions and answers:
1. When and why did your company start blogging?
2. What is the best experience you have had blogging?
3. What is the worst experience you have had blogging?
Nortel has had some tough corporate news lately, and as our primary blogger it’s my job to talk about the bad news with the good. Because of that, I have seen my fair share of derogatory remarks and personal attacks, not just posted to my blog, but to other blogs covering our news. Having your name dragged through the mud isn’t always easy, but I’ve learned to have thick skin.
Mainly a few blogs in my industry such as No Jitter and Silicon Alley Insider. From a social media perspective I get the most out of Chris Brogan’s blog (probably just like everyone else).
Blogs help personalize a company, which is especially important in today’s environment when corporate trust is very low. Blogs also have helped us tap into the thoughts and attitudes of our customers. With our blogs we can see much more clearly what is important to them, something that’s hard with more traditional media channels like press releases.
A good blogging and social media program can’t be a side job. If you don’t put the time into a well thought out program then you’re headed for failure. The biggest issue we’ve had is finding those dedicated resources.
Brazen powers real-time, online events for leading organizations around the world. Our lifestyle and career blog, Brazen Life, offers fun and edgy ideas for ambitious professionals navigating the changing world of work.
