Recruiters: How to Quickly Craft the Perfect Attention-Grabbing Job Ad
All recruiters have been there. You get an order for a job that must be filled immediately, and it’s of utmost importance to get the job post up right away. What do you do?
You may prefer to crawl under your desk and have a good cry, but that’s not very professional. The best you can do is waste as little time as possible, get straight to work and craft the perfect job ad to get your point across.
It saves so many headaches and problems down the line, yet a huge number of recruiters still post ads that confuse potential applicants and drag out the process of finding the right candidate.
There’s no doubt the right ad is an important and effective first step. The question is, how do you do it?
Don’t beat around the bush
It’s an absolute necessities to be as clear about the position as possible. Many recruiters complain they just can’t find the right hires — you don’t have to be one of them. (Click here to Tweet this thought.)
In crafting your job ad, follow these guidelines:
- Be clear with what you want and what qualifications are required.
- Are you looking for a circus performer with a rare talent for taming lions? Make sure you put that in the description.
- Describe the ideal candidate’s experience, education and skills.
If the job is specific — like a mechanical engineering position, for example — it’s essential to state the technical knowledge needed to attract the right person. This may sound like rudimentary knowledge, but you’d be surprised by how many nonsensical or vague job postings are out there.
Put yourself in a busy and overwhelmed candidate’s shoes
Your job ad should be concise. Nothing’s worse than reading an ad as long as a Stephen King novel. People have short attention spans and a lot on their plate, and there’s no guarantee they’ll read through to the end of your post.
And if no one even reads the ad, how can you expect anyone to apply?
- Be direct and upfront. No one wants their time wasted.
- Experts always tell job seekers to sell themselves, but recruiters need to act as salespeople, too.
- Don’t deliberately confuse or be unclear. If possible, share the location, salary range and other “deal breaker” specifics.
Go to where your candidates are (don’t make them come to you)
The way you post your ad placement can also make or break whether it gets seen by the right people. Are you hiring for a heart surgeon with several years of emergency room experience? Then don’t post your ad in a place that generally caters to job seekers looking for freelance work.
- Be mindful of your desired audience. It’s unlikely every qualified applicant will search up and down the Internet trying to find you.
- Make good use of the space you have.
Treat your job ad like the first impression that it is
Finally, don’t make it impossible to apply. Many companies feel like they must put applicants through a proverbial minefield of obstacles just so their resume gets reviewed.
- Employers should make clear what’s needed to apply and, most importantly, how to apply. Do you require a cover letter with specific salary requirements? Should applicants send their application to a particular email address? Writing that in the job description will save time.
- Remember, this is the applicant’s first impression of the company. To attract top talent, be sure to mention perks and helpful information that might get them excited about working for this particular company.
Most recruiters would agree that having a great job ad is the first step to attracting ideal hires. With millions of people looking for a job, being able to focus on methods that will offer you a better shot at finding the best employee is important.
Recruiters don’t want to look inefficient, so it’s best to make the job ad crafting process as clear and concise as possible. It doesn’t hurt to make the job application process easy, either. With these simple steps, you’ll be well on your way to matching the perfect job with the perfect employee.
Natalie Alex is a personal finance writer, instructor, marketer and recruiter. Read more about her story at debtandthegirl.com.
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