Boss Moves: The Power of Diversifying Your Offerings
Many of you might know that I am involved in quite a few projects and working on multiple business ventures at the same time. Even though I am always busy, and time is becoming increasingly of the essence, there is method to the madness. Whether you are climbing the ladder in an established career or just beginning your entrepreneurial journey, diversifying your business and brand is important for maximizing your opportunity and success.
Getting involved in multiple ventures should not be done without a plan. Diving head first into project after project can not only complicate your process, but also cause you to fail because you overestimate the amount of time and energy you have to devote to any one task. It is important to know your brand, and choose wisely the ventures you pursue. You do not want to become a jack of all trades and master of none.
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