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3 Ways to Strengthen Your Online Presence and Say Goodbye to Unemployment

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Looking to get hired can be a painstaking experience, one full of rejection. But rather than seeing this rejection as another blow to your self-confidence, approach it as an opportunity to market yourself better.

That includes treating your online activity much more seriously. Your reputation on social media now plays an important role in determining whether employers should ask you to join their team. So promote yourself effectively by publishing high-quality and thoughtful posts on your online profiles. This will help you you strengthen your presence on the Web, increasing your chances of getting a job.

Here are three ways to leverage your skills online:

1. Use your real name

It’s understandable that you prefer to hide behind an obscure username and keep your true identity a secret. But consider the advantages of using your real name for your email and social profiles. You’ll add positive branding to your name, which can greatly affect search results when someone searches for you.

Start by customizing your URL on Facebook, Twitter and LinkedIn. Using a “vanity” URL helps you remain consistent with your brand name and breed familiarity across all your social media profiles. Always keep this in mind when creating new profiles on different sites.

2. Create an online portfolio and begin blogging

Regardless of your job or industry, developing an online portfolio provides employers and headhunters with quick access to your resume and sample work. Include links to works you have published online for easy reference.

Owning a blog allows you to talk about your expertise and share valuable information with readers interested in your field or industry. Through consistent blogging, you help yourself become an authority in your field of interest, which can greatly affect your chances of getting employed.

Sites where you can create your online portfolio include BrandYourself and Sites like WordPress, Blogger and Weebly can help you set up a free blog to voice your professional opinion.

3. Engage

The online world is not just a place to update your status messages, play the latest Zynga game and stick to your comfort zone. Stop beating around the bush and do something productive online to benefit your professional life.

Here are a few ideas:

  • Browse Q&A sites like Quora or Yahoo! Answers and search for questions related to your expertise. Aside from providing invaluable insight, also ask questions to elicit conversation.
  • Search for blogs and comment on posts related to your industry. This will help you build relationships with bloggers you can talk to about job-related topics. Not sure where to start? Try Topsy, Social Mention and Google Blog Search.
  • Join groups on LinkedIn to share and discuss your latest blog posts, comments and ideas about the industry with like-minded professionals.

The idea here is to stay proactive, even when the chips are down. Unemployment can be a drag, but it will be more so if you let yourself get defeated by another obstacle on your way to getting hired.

By following the tips featured above, you can remain competitive—if not gain an advantage—in the market by keeping your online presence in tip-top shape and refining the edges of your overall portfolio.

Christopher Jan Benitez is the writer for the PrintRunner Blog and swears by print brochures as his choice for promoting himself and his business. Follow him on Twitter and Facebook.

Brazen powers real-time, online events for leading organizations around the world. Our lifestyle and career blog, Brazen Life, offers fun and edgy ideas for ambitious professionals navigating the changing world of work.

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  • Careerleaf

    You’ve presented some great tips, Rosa! I would like to add one thing to your job search planning tip: Job seekers should consider utilizing niche job boards to benefit their job search. This will allow them to see a more concise and specialized list of openings that best fit their needs, as well benefit them with smaller applicant pools.

    • Christopher Jan Benitez

      That’s a pretty good idea. Aside from looking for a list of openings, they can also browse through possible business partners if the applicant shares the same passions that you have. Thanks for the tip!

  • Erich Lagasse

    Maintaining a blog will help job seekers manage the information that is available about them. Moreover, they can refer network contacts to their blog to improve their brand name. We posted a piece that discusses this and provides some tips. – Erich

    • Christopher Jan Benitez

      Checked out the post. Even commented on it :) Great read! I think it’s interested how you pointed out that a blog is like a “book cover.”

  • Anonymous

    Thanks for the tips Christopher :)
    online presence can really improve things.. I found another interesting post on the same subject if someone is interested –

  • Pingback: Elisheba Wiggins | Brazen Careerist: 3 Ways to Strengthen Your Online Presence and Say Goodbye to Unemployment

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