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What to Blog About When You’re Looking for a Job

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So you want to showcase your experience and expertise online, and you hear a blog is a good way to do that.

You’re right. It is.

But what exactly are you supposed to write about?

Most job-hunting blogs fall into one of two categories:

1. Blogging about your job search

The benefit of blogging about your job search is that people get invested in your progress. And when people get invested they become more inclined to help. Pus, chronicling the journey is a) interesting, b) means you never run out of content and c) as relatable of a story as they come. We’ve all been there.

This is your chance to talk about why you’re the perfect candidate. A simple list on why someone should hire you works like a charm. I once brought my post on that very subject into a job interview and ended up landing the job.

The downside of blogging about your job search is that you need to be reealllly careful. You can’t say anything bad because, well, you’re trying to get a job. And people become less inclined to help if you start mouthing off your interviewers.

2. Blogging about your industry

The benefit of blogging about your industry is that people from said industry are more likely to find you via links, comments on other sites and Google search. This is your chance to show off your skills, your knowledge and your involvement. Even if you’re a recent grad without much experience, you can blog about your opinions, changes in the field and how your study applies to said field. There is so. damn. much. opportunity here, it’s unreal.

The downside of blogging about your industry is that it’s really hard to stand out. I don’t care if you’re in Nonprofits for Puppies or Public Relations, there are already 50,000 blogs out there about your industry.

This isn’t to say you shouldn’t start a blog. At all. It does, however, mean that in order to get found you really need to do a fabulous job. Have a voice. Don’t be afraid to have an opinion or contradict popular thought.

Also don’t expect employers find you right away. Make sure you’re active and consistent. Just because you’re using your blog as a tool to land work doesn’t mean you can slack off on the marketing side of your site.

Go make a list of the top 10 blogs in your field and add them to your Reader. Comment on those sites, make friends with the bloggers and ask to guest post. Connect with them on LinkedIn.

And here’s one little fun bit of advice: Make sure your blog and your job seeker website are one and the same. Don’t be an idiot and buy bobsmith.com and then start a blogspot.com site. That will completely defeat the purpose of blogging for work.

As much as I wish I could say your hobby blog could get you work, unless it’s really obvious on your site that you’re looking for a job and your post content ties into that, I can’t make any promises.

Instead, start your job-hunting blog with these few post ideas:

  1. Thoughts on the changes in your industry
  2. Why an employer should hire you
  3. Opinion on a major industry new story
  4. Things you wish college had taught you
  5. Unique ways your looking for work
  6. Your favorite job experience or boss or internship and how it helped you
  7. Update on your job search and what is or isn’t working
  8. The pros and cons of a resume
  9. What you’ve learned from your job search
  10. A list of your favorite industry bloggers

Are you using a blog to look for work? Have you experienced success? Failure? Meh?

Marian Schembari is a blogger, traveler and all-around social media thug. She’s based in Auckland, New Zealand, hails from Connecticut and blogs at marianlibrarian.com.

Brazen powers real-time, online events for leading organizations around the world. Our lifestyle and career blog, Brazen Life, offers fun and edgy ideas for ambitious professionals navigating the changing world of work.

  • http://trustedexpertsreviews.com Anish

    Blogging about your industry can really be significant in job hunting, I believe. If you seem to have a good following and quite interesting content on your blog, the employer instantly gets the message that you really have a passion for the industry you’re in. Above all, a wise employer knows what’s the most important quality for a job seeker: True passion and interest.

    Am I using my blog to look for work? Nope, not really. Mainly because my blog IS my work. Experienced success? Nope. Failure with a meh, to be honest. LOL. But I had been making many mistakes that I’m aware of now, and well I’m just getting started, but I hope to succeed because I have a solid action plan now to stick to, that I didn’t earlier.

    • http://marianlibrarian.com Marian Schembari

      Absolutely. Well said. So many Gen Yers are just stepping into their industry, so it’s really important that they stand out by proving that they know what they’re talking about and passionate. That will put them above and beyond the competition.

  • http://myojchair.blogspot.com Anna

    When I was unemployed I started a blog to talk about (in part) how unemployment affects recent graduates. I was able to leverage my experience with blogging and gaining readership during job interviews. It was also a great way to make connections in my field – people really took an interest in me and often offered help or support. People also liked that I found a way to keep myself busy and productive during unemployment.

    • http://marianlibrarian.com Marian Schembari

      That’s brilliant! Love the different angle on the topic and am unsurprised it helped tones while you were job hunting. Thing is, so often people ask HOW blogging helps when you’re searching and I can never give a good answer because the most random things will pop up when you put yourself out there – connections being the main thing.

      And I love what you say about keeping productive. Blogging always motivates me to keep working!

  • Edexterwilson

    Wonderful post! Thank you for sharing this.

  • Speaktostudents

    i am now finding myself in the job hunt for the 1st time in 13 years due to my company eliminating my position (NOT due to my performance!) and am debating whether to go on my own OR to pursue with vigor finding another company > Either way, thanks for the tips

    • http://marianlibrarian.com Marian Schembari

      Any time :) Good luck with your search!

  • Sudangautam

    Exactly! That’t really a big picture one could paint while thinking about blogging when s/he is unemployed. I liked your idea on finding top 10 blogs in your field and starting to discuss over there. I would like to add one over here:
    Just talk with the person whom you consider expert in your field and ask them, ” Which three books they would recommend if they get a chance to young people who wants to pursue their career in this field ?”.
    I believe if you read these books you will have a lot of information which you might not have learned ahead in your academic career and now you can write on those thoughts too. See? Where your level of thoughts will be and where you will be in the race?
    It really works as i am sharing you from my personal life experience. Just give it a shot if you are still wondering and be ready to reap the benefits.

  • http://www.rlamsal.com.np Rabindra Lamsal

    Very informative post. I really love to surf your blog posts now and then. Thanks!!

  • http://fadilu3ky.heck.in/mwber-indonesia-no-1-dunia.xhtml Fahmi U3kyz2

    nice …

  • http://trainingdriving.livejournal.com/ Jason Craig

    Number one is the most important to me. I think young people need to be seen as though leaders in how social media etc applies to their specific industry.

  • Anonymous

    a very nice way to land nice jobs. specially liked the way you have talked about the importance of blogging within your industry circles.

  • Anonymous

    also liked the fact that you have included the positive as well as the negative aspects

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  • http://twitter.com/bownty bownty!

    Ever since having written http://blog.bownty.com/2011/11/14/just-2-social-media-steps-for-successfully-landing-a-job/ for your blogging “contest”, I have really grown to the idea of using social media as a tool to find a job.

    Often enough, a job interview or even a cv and a cover letter gives a limited amount of information about the person. A whole blog on the other hand shows so many different aspects of a person, on top of the fact that the person has a can-do attitude. Once I am in need of a job again in the future, I will most defininetly focus my efforts into a blog aswell.

  • http://letsgetdigitalblog.com Natasha

    I have been trying to do this with my blog – letsgetdigitalblog.com. I have made some interesting contacts from the blog; however, the job I have landed was through other connections.

  • Taft Love

    Marian, I was on the fence about creating a job search blog before I read your article. I decided to quit wasting time and start as soon as I read this. I hope you (and everyone else) will take a minute and read through it: http://taftsjobhunt.blogspot.com/. Thanks for the advice and I look forward to more great articles.

  • http://twitter.com/creativemoua Moua Lo

    I’ve tried to start a blog before, but it really never worked out. Recently, I just got contacted through Twitter about an job opening, which my Linkedin profile caught their interest. I was super fast about getting back to her and also had a phone interview within a few hours. A lot of my other job offers have been mostly from working with people through volunteer work. I think if you’re going to find a job these days, you’ll need to make sure you’re just as visible off the internet as well as on on blogs or social media. Although I like your recommendations on what to blog about when you’re job searching.

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  • Anonymous

    This is great! Good thing we have online communities so that we can help one another to find that career we always have wanted. Career Confidential is one place to visit when you look for a job.

  • http://www.facebook.com/profile.php?id=1160472422 Joel Rigonan

    I agree with this post. You should also post in forums. Forums can help you out because you get answers right away. And also don’t hesitate to visit websites like Brazen, Glassdoor, Monster or Career Confidential: http://bit.ly/KCR4st. They help a lot for job searches.