Why HBO’s “How to Make It in America” is a Blueprint for Tackling the Job Market
Sometimes I feel like Mark Wahlberg knows me better than I know myself.
After keeping me transfixed to HBO the past seven years with “Entourage” (the final season was mostly garbage, but I was too far along to quit), the rapper/actor has done it again with the hit HBO drama “How to Make It in America.”
The show, which returns for its second season this Sunday, is everything “Entourage” should and could have been. Unlike the fantasy world of Vince and the gang where no one really struggles for anything, “How to Make It in America” offers a far truer depiction of life for most young adults. We are ambitious, smart and hungry, but not always sure which road leads to the Promised Land.
At the same time, our economy is in the toilet and joblessness has reached crisis levels. If Millennials ever needed a heavy dose of inspiration to stay on the grind in pursuit of our passions — and the almighty dollar — this show is it.
The protagonists, Ben Epstein and Cam Calderon, are best friends in their mid-20s trying to start a fledgling clothing line called Crisp. The first season chronicles Ben and Cam’s misadventures as they hustle all over their hometown of New York City in search of investors, designers, manufacturers and distributors.
Friends, family and pros in the clothing biz all tell Ben and Cam to turn back or try a less risky venture. The two are not Wharton grads or living off an inheritance. They only have a few bucks to their names but are incredibly driven to “make it.” They also abide by the famous Woody Allen credo: “90 percent of life is showing up.”
Just by hustling all over Manhattan and chatting up anyone in the clothing business that will listen, doors begin to open. Ben and Cam might be naïve to think they can start Crisp from scratch, but they are nothing if not opportunistic. When the two friends see a door open, they sprint through before it slams shut. They are assertive, putting themselves in position time and again to succeed.
In real life, too, the job market is fierce, and to win you must be swift. Like Ben and Cam – and even Cam’s felonious but well-meaning cousin Rene – we have to think of every social interaction as a chance to network and promote ourselves. You never know who you might be talking to on the subway or at the lunch counter.
“How to Make It in America” is a new way to view our depressing job market. Forget the competition, and get it for yourself with pure, unfiltered hustle.
Brazen powers real-time, online events for leading organizations around the world. Our lifestyle and career blog, Brazen Life, offers fun and edgy ideas for ambitious professionals navigating the changing world of work.