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	<title>Comments on: What Being a Television Reporter Taught Me About Writing Good Cover Letters</title>
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	<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=what-being-a-television-reporter-taught-me-about-writing-good-cover-letters</link>
	<description>Personal development meets professional aspiration</description>
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		<title>By: Want to Improve Your Writing? Cut This Word from Your Vocabulary</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-38461</link>
		<dc:creator><![CDATA[Want to Improve Your Writing? Cut This Word from Your Vocabulary]]></dc:creator>
		<pubDate>Sun, 02 Feb 2014 18:27:11 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-38461</guid>
		<description><![CDATA[[&#8230;] Cover letters [&#8230;]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] Cover letters [&#8230;]</p>
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	<item>
		<title>By: The Reason Why You Can't Stop Singing Taylor Swift Songs</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-35408</link>
		<dc:creator><![CDATA[The Reason Why You Can't Stop Singing Taylor Swift Songs]]></dc:creator>
		<pubDate>Thu, 01 Aug 2013 22:48:36 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-35408</guid>
		<description><![CDATA[[...] For example: your resume already lists your work experience. So use a cover letter to tell a story that sets you apart. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] For example: your resume already lists your work experience. So use a cover letter to tell a story that sets you apart. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Newspaper 101: Get Rid of This One Word and Literally Improve Your Writing</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-33137</link>
		<dc:creator><![CDATA[Newspaper 101: Get Rid of This One Word and Literally Improve Your Writing]]></dc:creator>
		<pubDate>Mon, 25 Mar 2013 10:47:41 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-33137</guid>
		<description><![CDATA[[...] matter what we write &#8212; blog post, cover letter or work email &#8212; the #1 goal is to have the person on the other end read the entire thing. If [...]]]></description>
		<content:encoded><![CDATA[<p>[...] matter what we write &#8212; blog post, cover letter or work email &#8212; the #1 goal is to have the person on the other end read the entire thing. If [...]</p>
]]></content:encoded>
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		<title>By: Want to Improve Your Writing? Cut This Word from Your Vocabulary - News to Live By</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-30000</link>
		<dc:creator><![CDATA[Want to Improve Your Writing? Cut This Word from Your Vocabulary - News to Live By]]></dc:creator>
		<pubDate>Fri, 22 Feb 2013 12:37:38 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-30000</guid>
		<description><![CDATA[[...] - Cover letters [...]]]></description>
		<content:encoded><![CDATA[<p>[...] &#8211; Cover letters [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: free movie downlaod</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-5796</link>
		<dc:creator><![CDATA[free movie downlaod]]></dc:creator>
		<pubDate>Wed, 02 Nov 2011 10:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-5796</guid>
		<description><![CDATA[Cover letters can make or break the step in getting an interview]]></description>
		<content:encoded><![CDATA[<p>Cover letters can make or break the step in getting an interview</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: covering letters - USEFUL DOCUMENTS &#8211; USEFUL DOCUMENTS</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3418</link>
		<dc:creator><![CDATA[covering letters - USEFUL DOCUMENTS &#8211; USEFUL DOCUMENTS]]></dc:creator>
		<pubDate>Sat, 25 Jun 2011 21:40:24 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3418</guid>
		<description><![CDATA[[...] What Being a Television Reporter Taught Me About Writing Good CoverDescription : Yea, we&#039;ve all started a cover letter like that. It&#039;s a safe bet and lets us start talking about our work experience right away. Problem is, that line is predictable and a complete yawner for an employer staring at a &#8230;http://blog.brazencareerist.co .. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] What Being a Television Reporter Taught Me About Writing Good CoverDescription : Yea, we&#039;ve all started a cover letter like that. It&#039;s a safe bet and lets us start talking about our work experience right away. Problem is, that line is predictable and a complete yawner for an employer staring at a &#8230;<a href="http://blog.brazencareerist.co" rel="nofollow">http://blog.brazencareerist.co</a> .. [...]</p>
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	<item>
		<title>By: good cover letters - RESUME PORTAL &#8211; RESUME PORTAL</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3300</link>
		<dc:creator><![CDATA[good cover letters - RESUME PORTAL &#8211; RESUME PORTAL]]></dc:creator>
		<pubDate>Tue, 21 Jun 2011 13:33:53 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3300</guid>
		<description><![CDATA[[...] What Being a Television Reporter Taught Me About Writing Good Cover Description : Yea, we&#8217;ve all started a cover letter like that. It&#8217;s a safe bet and lets us start talking about our work experience right away. Problem is, that line is predictable and a complete yawner for an employer staring at a &#8230; http://blog.brazencareerist.co .. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] What Being a Television Reporter Taught Me About Writing Good Cover Description : Yea, we&#8217;ve all started a cover letter like that. It&#8217;s a safe bet and lets us start talking about our work experience right away. Problem is, that line is predictable and a complete yawner for an employer staring at a &#8230; <a href="http://blog.brazencareerist.co" rel="nofollow">http://blog.brazencareerist.co</a> .. [...]</p>
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		<title>By: Trish</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3298</link>
		<dc:creator><![CDATA[Trish]]></dc:creator>
		<pubDate>Tue, 21 Jun 2011 12:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3298</guid>
		<description><![CDATA[Great article Danny. So many people do not understand that you use your cover letter to entice the reader to read your resume.  You have to make it interesting, or your resume and cover letter will get tossed into the trash can with all the others!]]></description>
		<content:encoded><![CDATA[<p>Great article Danny. So many people do not understand that you use your cover letter to entice the reader to read your resume.  You have to make it interesting, or your resume and cover letter will get tossed into the trash can with all the others!</p>
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		<title>By: Jaclyn Schiff</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3260</link>
		<dc:creator><![CDATA[Jaclyn Schiff]]></dc:creator>
		<pubDate>Sun, 19 Jun 2011 00:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3260</guid>
		<description><![CDATA[Hey Moe, what type of advice would you like to see on this blog?]]></description>
		<content:encoded><![CDATA[<p>Hey Moe, what type of advice would you like to see on this blog?</p>
]]></content:encoded>
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		<title>By: Anonymous</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3251</link>
		<dc:creator><![CDATA[Anonymous]]></dc:creator>
		<pubDate>Sat, 18 Jun 2011 03:03:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3251</guid>
		<description><![CDATA[Tatiana--I can&#039;t even count the number of bad public speakers I&#039;ve come across in my life.  The reason: the speaker just stood there and spouted words that weren&#039;t specific, descriptive or interesting.  They talked to hear themselves talk.  I&#039;d take a person who tells a great three minute story and sits down versus someone who spends 15 minutes blabbing and says nothing memorable.

It&#039;s all about being creative, different and noteworthy.  People remember a great story.  It stays with them, and you never leave their mind.  

You don&#039;t need to be a literary giant to pen a winning cover letter.  You just have to think like one :)


  


]]></description>
		<content:encoded><![CDATA[<p>Tatiana&#8211;I can&#8217;t even count the number of bad public speakers I&#8217;ve come across in my life.  The reason: the speaker just stood there and spouted words that weren&#8217;t specific, descriptive or interesting.  They talked to hear themselves talk.  I&#8217;d take a person who tells a great three minute story and sits down versus someone who spends 15 minutes blabbing and says nothing memorable.</p>
<p>It&#8217;s all about being creative, different and noteworthy.  People remember a great story.  It stays with them, and you never leave their mind.  </p>
<p>You don&#8217;t need to be a literary giant to pen a winning cover letter.  You just have to think like one <img src="/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley" /> </p>
]]></content:encoded>
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		<title>By: Anonymous</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3250</link>
		<dc:creator><![CDATA[Anonymous]]></dc:creator>
		<pubDate>Sat, 18 Jun 2011 02:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3250</guid>
		<description><![CDATA[Thanks, Bernadette!  Much appreciated.]]></description>
		<content:encoded><![CDATA[<p>Thanks, Bernadette!  Much appreciated.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Anonymous</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3249</link>
		<dc:creator><![CDATA[Anonymous]]></dc:creator>
		<pubDate>Sat, 18 Jun 2011 02:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3249</guid>
		<description><![CDATA[Thanks, Dan!  You nailed it: it&#039;s all about ensuring someone reads from the start to finish.  The best way to is be colorful and tell a great story.  Who doesn&#039;t love a great story?

]]></description>
		<content:encoded><![CDATA[<p>Thanks, Dan!  You nailed it: it&#8217;s all about ensuring someone reads from the start to finish.  The best way to is be colorful and tell a great story.  Who doesn&#8217;t love a great story?</p>
]]></content:encoded>
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	<item>
		<title>By: Anonymous</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3248</link>
		<dc:creator><![CDATA[Anonymous]]></dc:creator>
		<pubDate>Sat, 18 Jun 2011 02:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3248</guid>
		<description><![CDATA[Thanks, Dana.  Glad the blog post made sense to you.  Exactly---let the resume show your personality.  The resume gives all the facts.  Cover letters provide the flavor.]]></description>
		<content:encoded><![CDATA[<p>Thanks, Dana.  Glad the blog post made sense to you.  Exactly&#8212;let the resume show your personality.  The resume gives all the facts.  Cover letters provide the flavor.</p>
]]></content:encoded>
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		<title>By: Redc Charlie</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3246</link>
		<dc:creator><![CDATA[Redc Charlie]]></dc:creator>
		<pubDate>Fri, 17 Jun 2011 20:48:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3246</guid>
		<description><![CDATA[So true...I once started off a cover letter with &quot;If we were in high school, I would be voted...&quot; - I got the job...]]></description>
		<content:encoded><![CDATA[<p>So true&#8230;I once started off a cover letter with &#8220;If we were in high school, I would be voted&#8230;&#8221; &#8211; I got the job&#8230;</p>
]]></content:encoded>
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		<title>By: DanaLeavy</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3239</link>
		<dc:creator><![CDATA[DanaLeavy]]></dc:creator>
		<pubDate>Fri, 17 Jun 2011 17:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3239</guid>
		<description><![CDATA[This is a great point of view - it&#039;s really about communicating what makes you the best candidate for the job.  And from a qualifications standpoint, well that&#039;s the resume&#039;s job.  The cover letter is where you can make that connection between your qualifications and your personal interests in working for that company, or being in that role.  You told them in your resume why you&#039;re qualified - now tell them something that compels them to want to know more about YOU as an individual, and why you&#039;ll be successful and happy there.  Thanks for sharing!]]></description>
		<content:encoded><![CDATA[<p>This is a great point of view &#8211; it&#8217;s really about communicating what makes you the best candidate for the job.  And from a qualifications standpoint, well that&#8217;s the resume&#8217;s job.  The cover letter is where you can make that connection between your qualifications and your personal interests in working for that company, or being in that role.  You told them in your resume why you&#8217;re qualified &#8211; now tell them something that compels them to want to know more about YOU as an individual, and why you&#8217;ll be successful and happy there.  Thanks for sharing!</p>
]]></content:encoded>
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		<title>By: Moe</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3236</link>
		<dc:creator><![CDATA[Moe]]></dc:creator>
		<pubDate>Fri, 17 Jun 2011 13:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3236</guid>
		<description><![CDATA[More generic, useless advice. Great.]]></description>
		<content:encoded><![CDATA[<p>More generic, useless advice. Great.</p>
]]></content:encoded>
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		<title>By: Dan Smolkin</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3224</link>
		<dc:creator><![CDATA[Dan Smolkin]]></dc:creator>
		<pubDate>Thu, 16 Jun 2011 19:06:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3224</guid>
		<description><![CDATA[For a good two years, I had my dad read my resumes and cover letters and provide critiques for me. Not necessarily to be my editor but as someone to offer advice. More often that not he would respond with a, &quot;This is great, but it doesn&#039;t really capture you (and what you&#039;re really capable of).&quot;

So I decided to buck the idea of the traditional cover letter and instead to tell the story of my greatest accomplishment. In telling this story my aptitude, my work style and my personality all come across clearly in just about three short paragraphs. In the remaining two I explain how this relates back to the mission of the organization and my qualifications for the position. (Luckily most of the positions I apply for are related to what I am passionate about).

When I shared this cover letter style with my dad his response surprised me. He said, &quot;I was engaged from the very beginning and it pulled me through reading every subsequent paragraph.&quot; Thanks for writing this post and articulating this in such a great way. I&#039;ll be sure to share it with others!]]></description>
		<content:encoded><![CDATA[<p>For a good two years, I had my dad read my resumes and cover letters and provide critiques for me. Not necessarily to be my editor but as someone to offer advice. More often that not he would respond with a, &#8220;This is great, but it doesn&#8217;t really capture you (and what you&#8217;re really capable of).&#8221;</p>
<p>So I decided to buck the idea of the traditional cover letter and instead to tell the story of my greatest accomplishment. In telling this story my aptitude, my work style and my personality all come across clearly in just about three short paragraphs. In the remaining two I explain how this relates back to the mission of the organization and my qualifications for the position. (Luckily most of the positions I apply for are related to what I am passionate about).</p>
<p>When I shared this cover letter style with my dad his response surprised me. He said, &#8220;I was engaged from the very beginning and it pulled me through reading every subsequent paragraph.&#8221; Thanks for writing this post and articulating this in such a great way. I&#8217;ll be sure to share it with others!</p>
]]></content:encoded>
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	<item>
		<title>By: Anonymous</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3221</link>
		<dc:creator><![CDATA[Anonymous]]></dc:creator>
		<pubDate>Thu, 16 Jun 2011 16:58:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3221</guid>
		<description><![CDATA[Love this post! Your experience as a reporter lends itself well to blog posts too. Having read many cover letters when I was in a hiring position at a last job, I can still recall the best cover letters I&#039;ve ever read because they were so unique and really made an impression. ]]></description>
		<content:encoded><![CDATA[<p>Love this post! Your experience as a reporter lends itself well to blog posts too. Having read many cover letters when I was in a hiring position at a last job, I can still recall the best cover letters I&#8217;ve ever read because they were so unique and really made an impression. </p>
]]></content:encoded>
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	<item>
		<title>By: Bernadette Hageman</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3210</link>
		<dc:creator><![CDATA[Bernadette Hageman]]></dc:creator>
		<pubDate>Thu, 16 Jun 2011 15:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3210</guid>
		<description><![CDATA[This is one of the best pieces I&#039;ve read on how to write the hated and necessary cover letter.  Excellent!  ]]></description>
		<content:encoded><![CDATA[<p>This is one of the best pieces I&#8217;ve read on how to write the hated and necessary cover letter.  Excellent!  </p>
]]></content:encoded>
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	<item>
		<title>By: Anonymous</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3208</link>
		<dc:creator><![CDATA[Anonymous]]></dc:creator>
		<pubDate>Thu, 16 Jun 2011 14:16:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3208</guid>
		<description><![CDATA[Thanks, Tatiana.  I give the same advice to people who have to make a speech.  The best way to dazzle an audience is to tell stories.  That way, you&#039;re entertaining and memorable.  The key is to capture someone&#039;s attention.  And who doesn&#039;t like a good story.  Best of luck with the job search!]]></description>
		<content:encoded><![CDATA[<p>Thanks, Tatiana.  I give the same advice to people who have to make a speech.  The best way to dazzle an audience is to tell stories.  That way, you&#8217;re entertaining and memorable.  The key is to capture someone&#8217;s attention.  And who doesn&#8217;t like a good story.  Best of luck with the job search!</p>
]]></content:encoded>
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	<item>
		<title>By: Tatiana</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3206</link>
		<dc:creator><![CDATA[Tatiana]]></dc:creator>
		<pubDate>Thu, 16 Jun 2011 03:13:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3206</guid>
		<description><![CDATA[This is really great advice. I loathe writing cover letters, and have often avoided job openings that required it. It felt tedious, boring and after awhile, words started to run together. It got to the point when I wanted to do was click UPLOAD for my resume and jettison it off into cyber space. 

Clearly - this isn&#039;t the best approach to job hunting. 

Then I learned that you&#039;re supposed to tailor your cover letters, show how your work experience is relevant to the job at hand. So I tried that, but immediately became burnt out, trying to re-create my (limited) work history into something professionally relevant. 

Now - I have read this. Telling a story to show my passion (versus trying to glam up my work history) is significantly more fun and a better way to weed out job openings. I&#039;m almost at the point where I&#039;ll take anything, but realizing that applying to jobs can at least be momentarily interesting (if not outright fun) has made me feel a little bit better about the whole process.

Thanks for your post! :D ]]></description>
		<content:encoded><![CDATA[<p>This is really great advice. I loathe writing cover letters, and have often avoided job openings that required it. It felt tedious, boring and after awhile, words started to run together. It got to the point when I wanted to do was click UPLOAD for my resume and jettison it off into cyber space. </p>
<p>Clearly &#8211; this isn&#8217;t the best approach to job hunting. </p>
<p>Then I learned that you&#8217;re supposed to tailor your cover letters, show how your work experience is relevant to the job at hand. So I tried that, but immediately became burnt out, trying to re-create my (limited) work history into something professionally relevant. </p>
<p>Now &#8211; I have read this. Telling a story to show my passion (versus trying to glam up my work history) is significantly more fun and a better way to weed out job openings. I&#8217;m almost at the point where I&#8217;ll take anything, but realizing that applying to jobs can at least be momentarily interesting (if not outright fun) has made me feel a little bit better about the whole process.</p>
<p>Thanks for your post! <img src="/wp-includes/images/smilies/icon_biggrin.gif" alt=":D" class="wp-smiley" />  </p>
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		<title>By: Ashleychoffman</title>
		<link>http://blog.brazencareerist.com/2011/06/15/what-being-a-television-reporter-taught-me-about-writing-good-cover-letters/comment-page-1/#comment-3196</link>
		<dc:creator><![CDATA[Ashleychoffman]]></dc:creator>
		<pubDate>Wed, 15 Jun 2011 15:32:00 +0000</pubDate>
		<guid isPermaLink="false">http://blog.brazencareerist.com/?p=1716#comment-3196</guid>
		<description><![CDATA[I started my career in media and agree that thinking like a reporter can help you in so many ways, in addition to the cover letter. Like a reporter asks &quot;What&#039;s my unique angle,&quot; in every story, so should everyone in marketing, sales, etc. ]]></description>
		<content:encoded><![CDATA[<p>I started my career in media and agree that thinking like a reporter can help you in so many ways, in addition to the cover letter. Like a reporter asks &#8220;What&#8217;s my unique angle,&#8221; in every story, so should everyone in marketing, sales, etc. </p>
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