Corporate Blogs That Get It: Nortel’s Buzzboard

Nortel has had some tough corporate news lately, and as our primary blogger it’s my job to talk about the bad news with the good.  Because of that, I have seen my fair share of derogatory remarks and personal attacks, not just posted to my blog, but to other blogs covering our news.  Having your name dragged through the mud isn’t always easy, but I’ve learned to have thick skin.

Mainly a few blogs in my industry such as No Jitter and Silicon Alley Insider.  From a social media perspective I get the most out of Chris Brogan’s blog (probably just like everyone else).

Blogs help personalize a company, which is especially important in today’s environment when corporate trust is very low.  Blogs also have helped us tap into the thoughts and attitudes of our customers.  With our blogs we can see much more clearly what is important to them, something that’s hard with more traditional media channels like press releases.

A good blogging and social media program can’t be a side job.  If you don’t put the time into a well thought out program then you’re headed for failure.  The biggest issue we’ve had is finding those dedicated resources.